Main Coursework

1. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

• a website for the film
• a film magazine front cover, featuring the film
• a poster for the film

For this I have chosen to create the film magazine front cover and the poster along with the trailer. My reasons for this being that I am far more competent in my ability to use photoshop than those in website production.

Teaser Trailer

A teaser trailer in comparison to a theatrical trailer is surprisingly short however it is still longer than a Tv spot. A teaser trailer in this regard is around 50 seconds - 1 minute 30 seconds shorter than the theatrical trailer's 2:30 - 3:00 minutes and a tv spots 20 - 30 second.

A teaser trailer is released long in advance of the film released, however is only really used in big budget movies as an attempt to increase the hype for the movie.

Their purpose is not to tell the audience information about the movie but to tell them the movie is coming up in the near future.

Plot summary of a trailer

• Act 1- Lays out the premise to the story, possibly using a voice over to better understand the story
• Act 2- Drives the story further and usually ends in a dramatic climax
• Act 3- Features a strong piece of 'signature music'. Usually includes a montage of powerful and emotional moments from the film, possibly with a cast run if there are noteworthy stars that could help sell the movie

Poster

Type 1 - Teaser Poster

A basic image or design is used without featuring too much of the film's plot. The purpose is to incite awareness and generate hype. A tagline may be included.

Type 2 - Character Poster

For a film with an ensemble cast there may be a set of character posters, each featuring an individual character from the film. Usually it contains the name of the actor/actress with or without the name of the character played. It may include a tagline that reflects a quality of the character.