My research shows that the definition of a teaser trailer is not well defined, it can be defined as a trailer released well before a cinematic release or theatrical trailer. The length of a teaser trailer is also not well defined. In many of those i have watched they have been of varying length, anywhere from a minute to 2 minutes 30 seconds. With this lack of definition in the length of a teaser i will choose what i believe to better which is coincedentally the 2 minute 30 trailer as it seems more like a real trailer.
The trailer that has stuck in my head is that of 'The Wolfman', I was immediately hooked by the trailer and held to the screen with the voiceover and the surrounding clips. I continued to watch the trailer of my own accord. I will try to emulate this in my own trailer.
This trailer will have the typical 4 act structure for a trailer:
- Act 1 - Features an introduction the main characters and the world
- Act 2 - Tells the audience about the current situation of the charactersm, usually all this and the above show clips from act 1
- Act 3 - Introduces the villain or the threat the the main characters and shows the main characters' initial response. These are usually clips from act 2 and the beginning of act three.
- Act 4 - features atmospheric clips from all three acts along with a fitting music track.
Magazine Cover
Must include all the necessary codes and conventions of a film magazine including:
- A masthead
- A main story
- Main model image
- limited side stories
- Possible free offers
It also must appeal to a broad audience and not just focus on the audience attracted by the main image.
It also must have a strict colour scheme that is maintained across the cover and the model is usually the base for the scheme
Website
Must contain:
- a basic description of the film
- A video section (containing the trailer)
- A gallery featuring images from the film
- Extras such as downloadable content
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