Trailer 1 - The Matrix Reloaded Teaser
The trailer begins with the matrix code scrolling down the screen which immediately tells the audience the film series as it is so recognisable. 
This trailer uses a voiceover from Laurence Fishbourne (Morpheus) to describe the situation. They use many flashing images that are difficult for the brain to process accompanied by a flashy sound effect with every changing image.
We are then given the studio names, followed by slightly longer clips of dramatic pieces in the film, and then cutting down these clips to be intermittent with the matrix code. 
The focus of the trailer is to tell the audience that the end of the war is nearing and the events of the film will decide who wins.Camera shot
1. The camera shots are used as a set up for the story similar to the opening of a film, various loacations are used. They use close ups and mid shots almost entirely for characters
2. For actions, only the cool looking shots are used. Such as Neo leaping up to a balcony in a long shot.
3. The Villains are usually empowered in these shots, using a low-angle
Editing
1. The editing cuts use the fade outs, such as fade to black and fade to white
2. Only shots that look appealing are chosen and atmospheric, they are usually cut together quite fast
Sound
1. The sound effects for the trailer include a futuristic sound used for the matrix crawl
2. The music used during act 3 is "Wake up" by Rage against the Machine
Mise-en-scene
1. Eveything within the film is within 'the Matrix world' so everything has to fit from costume to decor
2.In terms of costume, the good guys wear black and the bad guys wear anything including white
3. Everything within the matrix has a slight green tinge in the lighting
4. Actors from the last film return
5. Weapons, glasses, spaceships are all staples of the matrix world
Trailer 2 - New Moon teaserThis was another early teaser put out to combat Harry Potter 6 close to opening week, by distracting some of the more hardcore twilight fans.
We are given clips of the pivotal scene within this sequel, Bella's birthday, even a using slo-mo to distinguish how fast the vampires move. Similar to the matrix it cuts from scene to scene using screen to black, then a black to screen. The trailer clearly displays the problems of being with a vampire to the audience as Bella gets hurt regardless of Edward protecting her from his brother.
The new film heartthrob :@ Jacob is introduced as being 'buff' by having a scene completely out of continuity with the rest of the trailer appear with his shirt off (1:26). This clearly attracts a female audience. The trailer also introduces him as Bella's new protector as he dramatically transforms into a wolf in a mid-air jump to protect Bella, not only does it look cool but makes you want to see more
This follows a three act structure fairly well. Act 1 is Bella's birthday before the party, where everything is as fine and normal as can be. Act 2 is the party where Edward is forced to protect Bella from another vampire, she loses edward, just like a typical act 2 everything goes badly. Act 3 Bella is being threatened again by another vampire, this time she is protected by Jacob who transforms into a wolf, the problem is solved she has a new protector from the vampires
Camera shot
1. The focus of this trailer is on the change of Bella's situation, most of the camera shots include her unless it is used for the dialogue of another character
2. The camera shots used here are also mostly mid shots and close ups
3. There is only one cool shot used, to highlight it's importance, using special effects in one leap Jacob jumps over bella and transforms into a wolf#
Editing
1. Fade to black is also used often here
Sound
1. Music is sombre, mirroring the loss of Edward
2. Sound effects include the wolf growling
Mise-en-scene
1. Vampires all wear dark suits or slightly more seductive clothing, Bella wears a coat
2. Lighting adjusts depending on the place
3. Actors are all returning from the last film
4. The vampire actors are all covered in pale make-up
Trailer 3 - The Last Airbender teaser
This was a very early to be released trailer, about a year and 3 months before expected release, the idea of this trailer due to it's large budget is to encourage a hype over the release, as the film itself has already received criticism over its casting and has lost a few die hard fans in the process.
The trailer begins with a chinese accented flute stereotypical of the genre. We see a room filled with candles arranged in a circle, a child practices martial arts and magic around the room to a newly introduced chinese drums. The voiceover's purpose here is to describe the character and his origins and the surrounding world. Words such as "chosen one" and "bring balance to a world at war" are used allowing the audience to picture it.
As the voiceover ends dramatic brass instruments are introduced as we zoom out of the 'temple' we were inside before, we tilt down to see a large cliff face with people apparently scaling it. As we pan across and tilt slightly upwards we can see ships in the ocean, as we tilt further up, in a Star Wars 'Star Destroyer-esque' moment, a fleet of massive destroyer ships fire huge balls of fire at the temple before we are blocked out by the oncoming ammunition.
Camera Shot
1. The mid shot for the opening scene is maintained during the voiceover, occasionally shifting to long shot and moving around the actor, but never showing his face
2. The camera shots tend to hide everything in this trailer to give a bigger reveal, such as the massive ships and the kids face
3. This trailer doesn't use the rapid cuts, this in a way operates like a scene from the film
Editin
1. There are very few cuts until after the appearance of the main title
2. The trailer has been cleverly edited using masked cuts
Sound
1. Chinese drums and pipes have been used at the start of the scene, and later utilises heavier drums with western orchestra
2. Sound effects such as the wind moving are used, and the fire ball crackling
Trailer 4 - Enter the matrix (Theatrical trailer)
This trailer is quite powerful and attractive. It uses the concept of breaking free as a means to attract its audience rather than the action sequences that it used in later films and were only considered a plus here.
The trailer also uses the concept of the possible and impossible and as such the matrix as being 'the veil pulled over your eyes'. This is displayed by Trinity's jump at the beginning of the trailer.
The trailer also uses the atmospheric shots from the film such as the bulletime sequence and Neo leaping backwards off the traintracks.
The Agents are already introduced as the icons of fear by being virtually undefeatable and having a strong negative perception of the human race 'Human beings are like a cancer of this planet, and we are the cure'
Trailer 5 - Prince of Persia: The Sands of Time
The trailer features the introduction of the dagger of time and Dastan immediately, it also reveals that it has time control effects. It also tells us how others would use the dagger for evil, it also reveals the films purpose 'to take the dagger to the secret guardian temple'.
It then introduces assassins, the evil enemies in act 3 of the trailer and also introduces the Princess as the love interest.
The 4th act begins relatively early in this trailer around 2/3 of the way through and features many dramatic shots.
Camera shots
Trailer 6- The Wolfman
This trailer is rather long for a teaser trailer at 2:30 in length there is no other way to describe it than meaty. This was released a full six months before the theatrical release.
This trailer also follows clearly the trailer three act structure, this includes something that grabs attention at the beginning.
The trailer begins with a man being killed quickly in an unseen way once he turns around with his lantern. The voiceover begins "It was 25 years ago that me father found him, he was torn to pieces and half eaten. Whatever did it was big, and potshot couldn't kill it. After that me father went home and cast silver bullets and wouldn't leave the house on a full moon from then on" The Universal credits then fade to a full moon with the logo fading to cloud.
We are then introduced to the story, a son returns home to his father. His brother has been killed, and there is an investigation occurring from London. They are told they are in mortal peril. And the hero gets bitten by the monster.
There is a lot of dialogue thrown in such as "peril" and "curses". We are shown that the hero has become a monster too. It is known by the villagers that the monster is a human that changes into a beast. The hero is shown to have been found out as the monster.
The hero has a descent into darkness once he is tortured. He is shown to be transforming in front of them. Now the atmospheric music kicks in and we are shown many different atmospheric shots of the beast's rampage. Finally after the title "The Wolfman" is shown we are shown an extra scene of a woman fleeing from the beast.
Website
http://www.whatisthematrix.com
This website uses a lot of cross-media convergence, the colors in the website match the colour scheme of the movie, being the green and blue. The website also features pictures of the characters, increasing the connection to the actual film. The website also uses other media such as desktops and screen savers.
The website also advertises its own products for example the Blu-ray edition of "The Matrix".
It includes a video section including trailers, a gallery of images and downloads
The Sorcerer's Apprentice
http://disney.go.com/disneypictures/sorcerersapprentice/
This website is probably far more appropriate to use as a base than my own. This film has not identified its own brand yet, or been released in cinemas. At present the website itself is very basic and doesn't seem to provide the audience with a greater sense of allure to the film.
It contains a basic outline to the plot, a small gallery of three images and the recently released teaser trailer. The only consistent thing here is the coloration, this being black and blue.
Prince of Persia: The Sands of Time
http://adisney.go.com/disneypictures/princeofpersia/index2.html
The website is very modern, this is possibly due to it being closer to its release date than the above film. It features mostly white and red for the website colour, contrasting the usual vibrant colours associated with the middle east.
It also contains an about section, a video section and a gallery. Similar to the above albeit at a later stage in production. I should really try and aim for something like this in my project
Magazine Cover
Empire 1 "The Joker"
This magazine follows specific codes and conventions designed to make the magazine appeal to an audience and sell. This is done by creating interest through the content. The main way to do this is through the model and main feature text, usually current and in the interests of the target audience, in this case a big budget movie of a well known franchise. Other cover stories are kept to the side.
This magazine cover may not feature 'The Dark Knight" logo itself but the Joker is an easily recognisable character along with "the bat" image. This creates a Batman connotation. The colour scheme is also very bright, consisting of purples and green to match with the character model himself using green and purple creating a synergy between the image and the magazine. The word "Joker" looks as though it is taken from a newspaper clipping message indicating to us that he is a criminal.
This is our first look at the character so it quotes "Meet the Joker... Batman's new nemesis". Heath Ledger upon posing for this image obviously was told to pose in a certain way to make the character look interesting. The reason that this cover is so engaging is because of the eye contact made between the model and the reader.
Note that the Masthead stays the same red that it always has been and is recognised as Empire magazine.
Empire 2
Undoubtably the main feature of this cover is bond looking roughed up to go with the tagline under the cover story "Quantum of Solace", "...The bloodiest Bond ever". The cover image is taken in the middle of the desert and some of the colour scheme has changed to match this. The side stories have backdrops with white text to stand out. The other colours featured are red and black, with the exception of the blue top line and horizon.
The theme of this cover seems to be England, which is of course what James Bond stands for and in the desert scene works well. Again the red masthead is present to be recognised as Empire magazine.
Empire 3
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