Research into target audience

In order to help me establish what I am going have as the subject matter for my trailer, I will use a questionnaire to help me establish what people want. I will also explore where people more commonly see a teaser trailer or theatrical trailer.

1. How old are you?
5-10
11-14
15-18
19-21
22-35
36-50
50+

2. What attracts you to go and see a film, before it has been released (Tick as many as required)
Trailers in all forms (Teaser, tv spot)
Poster
Magazine publicity
Website
Reviews
Television documentaries


3. What attracts you to see a film, after its release (Same as above)
Trailers (Teaser, tv spot incl.) 
Posters
Magazine publicity
Website
Reviews
Television documentaries

4. What kind of film do you prefer
Action
Epic
Romantic
Comedy
Sci-fi
Disaster

5. Where do you most often see a film trailer
Internet
Cinema
DVD
CD
other

From this research i deduced that a movie poster acts a reminder to a potential audience that  a certain film is being released rather than acting as a main form of marketing campaign.

The trailers and tv spots were the main method of people being attracted to a film before its release with the television documentary a close second, this is likely due to the majority of people being asked are within the 15-18 bandwidth meaning a probable increased exposure to tv.

Following a film's release the trailer and tv spot rank extremely high still so it is extremely important that i get it right. Reviews and other forms of print rank higher now due to word being spread about the film's quality. 

In general the highest proportion of genre selected is of the action genre, again predictable due to the 15-18 range target audience. Although a certain proportion asked for romantic, this is possibly due to the fact that i had not separated boys from girls on this occasion. 

I was again not surprised by the fact that now the most common place for people to see film trailers is on the internet with the cinema coming a close second. This is due to the popularity of video-sharing sites such as youtube and the film industry has had to adapt to this by allowing the film's trailers to be released and effectively it is free publicity. 

Results of findings

Assuming the fact that the majority of my target audience is in the 15-18 and 19-25 region:

• I want the trailer to be full of action and to appear cool so that this age group will watch it. This could be accomplished by the use of music in the trailer.
• I would possibly need to think about releasing the trailer on the internet as well as in cinemas and on the website